Strategic management : concepts and cases : a competative advantage approach

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In today's economy, gaining and susta…

Communication, culture and social change: meaning, co-option and resistance.

Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibil…

Cases in public relations management: the rise of social media and activism

Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available t…

Handbook of communication for development and social change

This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed…

Supply chain logistics management

Table of Contents1) 21st Century Supply Chains2) Supply Chain Information Technology3) Logistics4) Customer Accommodation5) Integrated Operations Planning6) Procurement and Manufacturing7) Inventory8) Transportation9) Warehousing, Materials Handling and Packaging10) Global Supply Chain11) Network Design12) Relationship Management13) Performance Management14) Supply Chain Trends

Supply chain management : strategy, planning, and operation

Edition

6th.ed

ISBN/ISSN

9780133800203

Collation

xii, 516 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.7 CHO s

Digital marketing excellence: planning, optimizing and integrating online mar…

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…

System requirements analysis

his book gives professional systems engineers the tools to set up proper and effective analyses of the resources, schedules and parts needed to successfully undertake and complete large, complex projects. This fully revised text offers readers the methods for rationally breaking down a large project into a series of stepwise questions, enabling them to determine a schedule, establish what needs…

Product design and development

Edition

7th.ed

ISBN/ISSN

9781260043655

Collation

xvi, 432 pages : illustrations ; 24 cm

Series Title

-

Call Number

658.5752 ULR p

Modern systems analysis and design

Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems analysts to develop information systems. The authors assume students have taken an introductory course on computer systems and have experience designing programs in at least one programming language. By drawing …