@america merupakan salah satu lembaga pemerintah Kedutaan Besar Amerika Serikat yang didirikan khusus untuk melakukan kegiatan diplomasi publik di Indonesia. Salah satu kegiatan diplomasi publik yang dilakukan oleh @america dilakukan melalui media sosial, salah satunya adalah Twitter. Twitter telah menjadi media sosial online untuk melakukan kegiatan pemasaran dan menjalin hubungan dengan publi…
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corp…
Communication strategy of Indonesian diplomacy in international relations.
The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…