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Marketing communications
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field
- Edition
- 9th.ed
- ISBN/ISSN
- 9781292400310
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.802 CHR m
Digital strategies for powerful corporate communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
- Edition
- -
- ISBN/ISSN
- 9780071606028
- Collation
- xi, 288 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-84]
Routledge handbook of family communication
This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on family communication and family relationships. Chapters continue to address theoretical and methodological issues influencing current conceptions of family and cover communication occurring in a variety of family forms a…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781000513431
- Collation
- 1 online resource
- Series Title
- Routledge communication series
- Call Number
- 302.2 ROU
Ongoing Crisis Communication
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781071816646
- Collation
- xvi, 287 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 COO o
Understanding Communication Research Methods: A Theoretical and Practical App…
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
- Edition
- 2nd. Ed.
- ISBN/ISSN
- 9781138052680
- Collation
- 324p.
- Series Title
- -
- Call Number
- 302.23 CRO u
Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
- Edition
- 2nd. Ed
- ISBN/ISSN
- 9781137528247
- Collation
- ix, 314 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 Han m
Corporate communication: a guide to theory and practice 6th.ed
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
- Edition
- 6th ed
- ISBN/ISSN
- 9781526491978
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 COR c
Handbook of family communication
The Handbook of Family Communication offers a comprehensive exploration and discussion of current research and theory on family interaction. Integrating the varying perspectives and issues addressed by family researchers, theorists, and practitioners, this volume offers a unique and timely view of family interaction and family relationships. With a synthesis of research on issues key to underst…
- Edition
- -
- ISBN/ISSN
- 080584130X
- Collation
- xx, 767 p. ; 26 cm.
- Series Title
- -
- Call Number
- 306.87 HAN
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 ARG c
Psychology of Communication
This successful textbook on the psychology of communication explains - here in English for the first time - how human communication works in a very understandable way. It begins with the explanation of central terms and the explanation of known communication models (e.g. the models according to Schulz von Thun, Watzlawick, Hargie and colleagues), then describes means of non-verbal and verbal co…
- Edition
- -
- ISBN/ISSN
- 9783030601706
- Collation
- xii, 155 hal. ; 21 cm
- Series Title
- -
- Call Number
- 153.6 JES p
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