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Ongoing Crisis Communication
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781071816646
- Collation
- xvi, 287 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 COO o
Understanding Communication Research Methods: A Theoretical and Practical App…
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
- Edition
- 2nd. Ed.
- ISBN/ISSN
- 9781138052680
- Collation
- 324p.
- Series Title
- -
- Call Number
- 302.23 CRO u
Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
- Edition
- 2nd. Ed
- ISBN/ISSN
- 9781137528247
- Collation
- ix, 314 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 Han m
Corporate communication: a guide to theory and practice 6th.ed
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
- Edition
- 6th ed
- ISBN/ISSN
- 9781526491978
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 COR c
Handbook of family communication
The Handbook of Family Communication offers a comprehensive exploration and discussion of current research and theory on family interaction. Integrating the varying perspectives and issues addressed by family researchers, theorists, and practitioners, this volume offers a unique and timely view of family interaction and family relationships. With a synthesis of research on issues key to underst…
- Edition
- -
- ISBN/ISSN
- 080584130X
- Collation
- xx, 767 p. ; 26 cm.
- Series Title
- -
- Call Number
- 306.87 HAN
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 ARG c
Psychology of Communication
This successful textbook on the psychology of communication explains - here in English for the first time - how human communication works in a very understandable way. It begins with the explanation of central terms and the explanation of known communication models (e.g. the models according to Schulz von Thun, Watzlawick, Hargie and colleagues), then describes means of non-verbal and verbal co…
- Edition
- -
- ISBN/ISSN
- 9783030601706
- Collation
- xii, 155 hal. ; 21 cm
- Series Title
- -
- Call Number
- 153.6 JES p
Creating signature stories: strategic messaging that persuades, energizes, an…
In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increa…
- Edition
- -
- ISBN/ISSN
- 9781683506119
- Collation
- xvi, 169 pages ; 22 cm
- Series Title
- -
- Call Number
- 658.8 AAK c
Bluetooth Security Attacks: Comparative Analysis, Attacks, and Countermeasures
Bluetooth technology has enjoyed tremendous success, and it's now employed in billions of devices for short-range wireless data and real-time audio or video transfer. In this book the authors provide an overview of Bluetooth security. They examine network vulnerabilities and provide a literature-review comparative analysis of recent security attacks. They analyze and explain related countermeas…
- Edition
- 1st ed. 2013.
- ISBN/ISSN
- 9783642406454
- Collation
- 1 online resource (VII, 93 pages 31 illustrations)
- Series Title
- -
- Call Number
- 005.73 HAA b
Wireless personal area networks: performance, interconnections and security w…
Wireless Personal Area Networks provides an in-depth analysis of the recent IEEE 802.15.4 standard for low data rate wireless personal area networks (LR-WPANs), including suggestions to improve performance and comparisons with the related 802.15.1 (Bluetooth) standard. It assesses the suitability of the standard for the development and deployment of wireless sensor networks as well as providing…
- Edition
- -
- ISBN/ISSN
- 9780470518472 (cloth
- Collation
- xxi, 313 p. ; 26 cm.
- Series Title
- Wiley series on wireless communications and mobile computing
- Call Number
- 621.384 MIS w
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