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Integrated Advertising, Promotion, and Marketing Communications, 9th Ed. Glob…
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 1 online resource (471 pages)
- Series Title
- -
- Call Number
- 659.1 CLO i
Research Handbook on Artificial Intelligence and Communication
Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…
- Edition
- -
- ISBN/ISSN
- 978 1 80392 030 6
- Collation
- Online
- Series Title
- -
- Call Number
- 006.3 NAH r
The support economy : why corporations are failing individuals and the next e…
Includes bibliographical references and index, Bridging the chasm -- pt. 1. Challenge: new people, new markets -- Dreaming economic revolution -- How managerial capitalism made new people -- The new society of individuals -- The individual as history's shock absorber -- The individuation of consumption -- pt. 2. Crisis: old organizations meet new people -- The transaction crisis -- Organization…
- Edition
- -
- ISBN/ISSN
- 9780142003886
- Collation
- xvii, 458 pages ; 25 cm
- Series Title
- -
- Call Number
- 174.4 ZUB t
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
Boards that lead : when to take charge, when to partner, and when to stay out…
A Call to Leadership. The role of the corporate board has changed. Today's smartest CEOs have used this to their benefit. But increased board control and involvement also has its downsides. This book, from three leading experts in the field, serves as a guide to help take advantage of board oversight while avoiding the pitfalls. Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem hav…
- Edition
- -
- ISBN/ISSN
- 9781422144077
- Collation
- -
- Series Title
- -
- Call Number
- 658.422 CHA b
Execution : the discipline of getting things done
Explains how to make the leap from the vision of a good idea to delivering results and demonstrates how to handle sudden changes in the business environment by making crucial connections among people, strategy, and the operating plan
- Edition
- -
- ISBN/ISSN
- 9781400046171
- Collation
- viii, 278 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.4 BOS e
Emotional Intelligence: Improve Your Emotional Agility and Social Skills for …
Emotional Intelligence is a handbook on all things that you may have questions about regarding your emotional quotient, abbreviated EQ. It explores the various aspects of EQ from why we have emotions to why we need them. It explains why emotional intelligence might get you further in life than IQ without necessarily diminishing the crucial role played by book smarts in your life. It also goes t…
- Edition
- -
- ISBN/ISSN
- 9798709779075
- Collation
- -
- Series Title
- -
- Call Number
- 152.4 GOL e
Perencanaan Tebal Struktur Perkerasan Lentur
Buku Perencanaan Tebal Struktur Perkerasan Lentur ini merupakan buku yang membahas secara menyeluruh tentang perencanaan tebal perkerasan lentur, oleh karena itu Bab yang membahas tentang material perkerasan jalan pada buku terdahulu, dalam buku ini ditiadakan. Buku ini bertujuan membantu Anda untuk memahami prinsip prinsip tentang perencanaan tebal perkerasan lentur dan metode perencanaan berb…
- Edition
- Cet. 1
- ISBN/ISSN
- 9786029614107
- Collation
- x +244 hlm. 23 cm.
- Series Title
- -
- Call Number
- 625.85 SUK p
The war for talent
"Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated notion in today's marketplace?" "Fred Reichheld, author of the bestselling book The Loyalty Effect, argues that loyalty is still the fuel that drives financial success - even, and perhaps especially, i…
- Edition
- -
- ISBN/ISSN
- 1578514592
- Collation
- xxiii, 200 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.407 MIC t
Digital Communication : Communication, Multimedia, Security
The authors give a detailed summary about the fundamentals and the historical background of digital communication. This includes an overview of the encoding principles and algorithms of textual information, audio information, as well as images, graphics, and video in the Internet. Furthermore the fundamentals of computer networking, digital security and cryptography are covered. Thus, the book …
- Edition
- -
- ISBN/ISSN
- 9783642543319
- Collation
- x, 400 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 384.3 MEI d
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