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Understanding audiences: theory and method
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically …
- Edition
- -
- ISBN/ISSN
- 9781412933346
- Collation
- 201 p. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-116]
An introduction to cybercultures
An Introduction to Cybercultures provides an accessible guide to the major forms, practices and meanings of this rapidly-growing field. From the evolution of hardware and software to the emergence of cyberpunk film and fiction, David Bell introduces readers to the key aspects of cyberculture, including email, the internet, digital imaging technologies, computer games and digital special effects…
- Edition
- -
- ISBN/ISSN
- 9780415246590
- Collation
- viii, 246 p. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-115]
Manufacturing: design, production, automation and integration
From concept development to final production, this comprehensive text thoroughly examines the design, prototyping, and fabrication of engineering products and emphasizes modern developments in system modeling, analysis, and automatic control. This reference details various management strategies, design methodologies, traditional production techniques, and assembly applications for clear illustr…
- Edition
- -
- ISBN/ISSN
- 0824742737
- Collation
- xiv, 589 p. : ill. ; 24 cm.
- Series Title
- Manufacturing engineering and materials processing ; 63
- Call Number
- [TIN-LIB-115]
The management of technology and innovation: a strategic approach
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and rea…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780538478229
- Collation
- xxii, 388 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-114]
Building maintenance management
This new edition of an informative and accessible book guides building surveyors and facilities managers through the key aspects of property maintenance and continues to be of value to both students and practitioners. With the increasing cost of new-build, effective maintenance of existing building stock is becoming ever more important and building maintenance work now represents nearly half of…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781405135061
- Collation
- xiv, 317 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-113]
Customer relationship management
Kristin Anderson, Carol Kerr.
- Edition
- -
- ISBN/ISSN
- 9780071379540
- Collation
- xii, 164 p. : ill. ; 23 cm.
- Series Title
- Briefcase books series
- Call Number
- [TIN-LIB-112]
Designing a data warehouse: supporting customer relationship management
I have read virtually every Data Warehouse Design book that I could find, ranging from titles from Ralph Kimball to William Inmon to everybody in between, and I found this title to be by far the best, most useful, and clearly written book available on the subject. I have worked in many data warehouse environments large and small, and I find his advice to be imminently reasonable and highly valu…
- Edition
- -
- ISBN/ISSN
- 9780130897121
- Collation
- xxi, 323 p. : ill. ; 24 cm.
- Series Title
- Hewlett-Packard professional books
- Call Number
- [TIN-LIB-111]
Statistical methods in customer relationship management
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this boo…
- Edition
- -
- ISBN/ISSN
- 9781119993209 (cloth
- Collation
- xiii, 272 p. ; 24 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-110]
Nonlinear dynamics of production systems
This reference work provides a comprehensive insight into past developments in the application of non-linear dynamics, such as production systems in the manufacturing and process engineering, mechanical engineering and plant construction and automation technology. As such, it is the first publication to document the successful implementation of non-linear dynamics into current tasks or problems…
- Edition
- -
- ISBN/ISSN
- 9783527404308
- Collation
- xxvii, 609 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-109]
Essentials of knowledge management
This is a very reader-friendly survey of Knowledge Management. KM is a business optimization strategy that identifies, selects, organizes, distills, and packages information essential to the business of a company. This book provides best practices in knowledge management, examines enabling technologies and discusses implementation issues. Highly recommended!
- Edition
- -
- ISBN/ISSN
- 9780471281139
- Collation
- xv, 208 p. : ill. ; 23 cm.
- Series Title
- Essentials series
- Call Number
- [TIN-LIB-107]
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