This book provides information on the techniques needed to analyze foods in laboratory experiments. All topics covered include information on the basic principles, procedures, advantages, limitations, and applications. This book is ideal for undergraduate courses in food analysis and is also an invaluable reference to professionals in the food industry. General information is provided on regula…
Provides coverage of the major theories and technologies involved in the lifecycle of 3D video content delivery Presenting the technologies used in end-to-end 3D video communication systems, this reference covers 3D graphics and video coding, content creation and display, and communications and networking. It covers the full range of key areas from the fundamentals of 3D visual representatio…
This is the most systematic discussion of semiotics yet published. —Choice"A bravura performance." —Thomas Sebeok"N?¶th's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing…
The book has a solid practical feel to it, and although it deals philosophically with leading theorists such as Foucault, Goffman, Bourdieu and Hall it grounds the practice of visual research into everyday use... Weaved cleverly throughout are numerous practical exercises which draw together the theoretical concepts and give them a grounded rational element. This book is a valuable research too…
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and…
There is no doubt that conversation analysis (CA) is an impressive and valuable approach to studying discourse, and Wooffitt does an excellent job of demonstrating its analytical sophistication and rigour' - European Journal of Communication `This is an excellent book: clear, engaging and authoritative. It treads a path through the many confusions and provides a map of the fields of conversati…
This book is designed as an introduction to Critical Discourse Analysis (CDA) and gives an overview of the various theories and methods associated with this sociolinguistic approach. It also introduces the reader to the leading figures in CDA and the methods to which they are most closely related. The text aims to provide a comprehensive description of the individual methods, an understanding o…
The Handbook of Children, Media and Development brings together an interdisciplinary group of experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the empirical research on media and media policies within the field.25 newly-commissioned essays bring new research to the forefront, especially on di…
The Ethnography of Communication presents the terms and concepts which are essential for discussing how and why language is used and how its use varies in different cultures.Presents the essential terms and concepts introduced and developed by Dell Hymes and others and surveys the most important findings and applications of their work. Draws on insights from social anthropology and psycholingui…