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The interpersonal communication book
Like its predecessors, this sixteenth edition provides in-depth coverage of interpersonal communication, blending theory and research on the one hand and practical skills on the other. The book's philosophical foundation continues to be the concept of choice. Choice is central to interpersonal communication, as it is to life in general. As speaker and listener, you're regularly confronted with …
- Edition
- 16th.ed
- ISBN/ISSN
- 9780136968405
- Collation
- xix, 412 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 302.2 DEV i
Oxford handbook of digital technology and society
This book is a guide into the increasingly interconnected domains of digital technology and society. It presents extensive reviews into several domains affected by digital technology and media, such as health, politics, and interpersonal relationships, which are developed from the findings of the "Ways of Being in a Digital Age" project commissioned by the UK Economic and Social Research Counci…
- Edition
- -
- ISBN/ISSN
- 9780190932596
- Collation
- xli, 756 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 303.4 YAT h
Leadership: theory and practice
Now with a new chapter on Inclusive Leadership adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent stru…
- Edition
- 9th.ed
- ISBN/ISSN
- 9781544397566
- Collation
- 1 volume (various paging) : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 303.3 NOR l
Strategic alliance management
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competenc…
- Edition
- Third edition.
- ISBN/ISSN
- 9781032119281
- Collation
- 1 online resource (xv, 453 pages) : illustrations
- Series Title
- -
- Call Number
- 658.046 TJE s
Positive leadership: strategies for extraordinary performance
This is the bestselling and leading introduction to the new field of positive leadership, which helps leaders in all types of organizations reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and positively deviant performance
- Edition
- 2nd ed. updated and expanded.
- ISBN/ISSN
- 9781609945664 (pbk.)
- Collation
- xii, 159 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 CAM p
Principles of management
Almost every text/course is organized around the four functions of management: planning, leading, organizing, and controlling (PLOC). Tis book aims to show how the four functions interact.
- Edition
- -
- ISBN/ISSN
- 9780073530123
- Collation
- xv, 511 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658 HIL p
Advertising, promotion, and other aspects of integrated marketing communications
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780324593600
- Collation
- xx, 668 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-161]
Television Production
Television Production offers you a very practical guide to professional TV and video production techniques. You will find straightforward description and explanations of the equipment you will use, and discover the best ways to use it. You will also learn how to anticipate and quickly overcome typical everyday problems. You will explore in detail all the major features of television production,…
- Edition
- 14th.ed
- ISBN/ISSN
- 9780240520780
- Collation
- xxii, 399 p. : ill. (chiefly col.) ; 28 cm.
- Series Title
- -
- Call Number
- 791.4502 MIL t
Public Relations Writing: The Essentials of Style and Format
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter,…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780073511986
- Collation
- xv, 330 pages: illustrations; 23 cm
- Series Title
- -
- Call Number
- -
Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …
- Edition
- 14th ed
- ISBN/ISSN
- 9780137865093
- Collation
- xxi, 521 pages : illustrations (some color) ; 29 c
- Series Title
- -
- Call Number
- 658.8342 SOL c
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