Pengantar Ilmu Politik

Ilmu politik merupakan suatu hal yang patut di ketahui setiap orang, sebab dengan mengetahui politik ini tiap orang akan tahu posisi dan kedudukannya dalam kehidupan bernegara, kaitan warga negara dengan negara dalam bingkai trias politika. Tiap orang akan paham bagaimana lahir dan berkembangnya suatu negara dalam modernisasi politik. Tiap orang juga harus tahu bagaimana mendapatkan kekuasaan d…

Managing customer relationships : a strategic framework

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

Customer relationship management: concepts and technologies

Edition

2nd.ed

ISBN/ISSN

9780080949611

Collation

523 p

Series Title

-

Call Number

[ITP-LIB-348]

Global Supply Chain and Operations Management: A Decision-Oriented Introducti…

The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It focuses on operational roles within networks and presents the quantitative and organizational methods needed to plan and control the material, information, and financial flows in supply chains. Each chapter begins with…

Brand leadership

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty

Brand portfolio strategy: creating relevance, differentiation, energy, levera…

In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, Cit…

Creating signature stories: strategic messaging that persuades, energizes, an…

In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increa…

Harvard business review on brand management

Annotation Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalizati…

Strategic market management

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are…

Marketing research

Edition

11th ed.

ISBN/ISSN

9781118156636

Collation

xvii, 741 p. : ill. ; 27 cm.

Series Title

-

Call Number

658.8 AAK m