Advertising, promotion, and other aspects of integrated marketing communications

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundame…

Television Production

Television Production offers you a very practical guide to professional TV and video production techniques. You will find straightforward description and explanations of the equipment you will use, and discover the best ways to use it. You will also learn how to anticipate and quickly overcome typical everyday problems. You will explore in detail all the major features of television production,…

Public Relations Writing: The Essentials of Style and Format

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter,…

Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …

Humanitarian diplomacy : practitioners and their craft

Humanitarian professionals are on the front lines of today's internal armed conflicts, negotiating access through physical and diplomatic roadblocks to reach imperiled civilians. They frequent the corridors of power, interceding with politicians and diplomats in countries wracked by violence, in capitals of donor governments that underwrite humanitarian work, and at the United Nations Security …

Storytelling with data: a data visualization guide for business professionals

Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations

Data + Journalism: A Story-Driven Approach to Learning Data Reporting

Taking a hands-on and holistic approach to data, Data + Journalism provides a complete guide to reporting data-driven stories. This book offers insights into data journalism from a global perspective, including datasets and interviews with data journalists from countries around the world. Emphasized by examples drawn from frequently updated sets of open data posted by authoritative sources like…

Plant layout and material handling

Edition

3rd ed.

ISBN/ISSN

9780471071716

Collation

xviii, 445 pages ; 24 cm

Series Title

-

Call Number

-

Social Informatics: Past, Present and Future

Social Informatics: Past, Present and Future is a collection of twelve papers that provides a state-of-the-art review of 21st century social informatics. Two papers review the history of social informatics, and show that its intellectual roots can be found in the late 1970s and early ’80s and that it emerged in several different locations around the world before it coalesced in the US in the …

Management Skills for Everyday Life: The Practical Coach

This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being