Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Bluetooth technology has enjoyed tremendous success, and it's now employed in billions of devices for short-range wireless data and real-time audio or video transfer. In this book the authors provide an overview of Bluetooth security. They examine network vulnerabilities and provide a literature-review comparative analysis of recent security attacks. They analyze and explain related countermeas…
Features a comprehensive collection of research provided by leading experts in both academia and industries. This leading reference source provides state-of-the- art development on RFID and its contents will be of the upmost use to students and researchers at all levels as well as technologists, planners, and policy makers. RFID technology is progressing into a new phase of development.
Kali Linux is a Debian-based Linux distribution designed for digital forensics and penetration testing. It gives access to a large collection of security-related tools for professional security testing - some of the major ones being Nmap, Aircrack-ng, Wireshark, and Metasploit. This book will take you on a journey where you will learn to master advanced tools and techniques to conduct wireless …
Wireless communication has the advantage of mobility and obviates the need for cabling, but is inherently less secure and is subject to the heavy regulation of the radio frequency spectrum. Nevertheless, the allocation of unlicensed parts of the spectrum has facilitated the growth in wireless local area networks (WLANs). WLAN technology is progressing at a rapid pace, but the most widely accept…
Wireless Personal Area Networks provides an in-depth analysis of the recent IEEE 802.15.4 standard for low data rate wireless personal area networks (LR-WPANs), including suggestions to improve performance and comparisons with the related 802.15.1 (Bluetooth) standard. It assesses the suitability of the standard for the development and deployment of wireless sensor networks as well as providing…
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. The SAGE Encyclopedia of Communication Research Methods contains entries cover every step of the research process accompanied by engaging examples from the literature of communication, journalism, and media studies
The International edition of: Introducing Communication Theory: Analysis and Application 7th Edition By: Richard L. West, Lynn H. Turner International Student edition is textbook only. It does not come with online access code. Access code, if required by an instructor, can be purchased separately at another ISBN. The content of International Edition is the same as other formats. Introducing Com…