Penelitian yang komprehensif mengenai dampak media massa terhadap masyarakat pada dasarnya tidak hanya membutuhkan pendekatan mikro dengan cara melakukan penelitian-penelitian empiris-kuantitatif tetapi juga diperlukan pendekatan makro melalui penelitian-penelitian yang bersifat kualitatif, non-positivistik dan kritis berdasarkan alasannya dan ilustrasi atau contoh kasus di Indonesia.
Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good a…
In the second edition of this introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. --From publishe…
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge …
This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.This thirteenth edition provides an array of timely, well-researched, and class-tested cases—nineteen of which are new or revised.
Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts …
The revision of this best-selling text for a junior/senior course in Foundation Analysis and Design now includes an IBM computer disk containing 16 compiled programs together with the data sets used to produce the output sheets, as well as new material on sloping ground, pile and pile group analysis, and procedures for an improved anlysis of lateral piles. Bearing capacity analysis has been sub…
Penelitian ini bertujuan untuk menganalisis pengaruh financial leverage dan profitabilitas tahun sebelumnya terhadap profitabilitas pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah perusahaan makanan dan minuman yang terdaftar dalam Bursa Efek Indonesia dan Indonesian Capital Market Directory dan menerbitkan laporan ke…
Penelitian ini bertujuan untuk menganalisis pengaruh indeks harga saham regional Asia dan nilai tukar mata uang terhadap Indeks Harga Saham Gabungan (IHSG). Sampel yang digunakan dalam penelitian ini adalah angka indeks harga saham Nikkei, SSE, KOSPI, dan STI serta nilai tukar mata uang Rupiah Indonesia terhadap Dolar Amerika. Teknik pengambilan sampel dilakukan dengan teknik purposive sampling…