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The new strategic brand management: advanced insights and strategic thinking
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780749465155
- Collation
- xviii, 492 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8 KAP n
Positioning: the battle for your mind
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective c…
- Edition
- -
- ISBN/ISSN
- 0071359168
- Collation
- 1 online resource (246 pages)
- Series Title
- -
- Call Number
- 659.1 RIE p
Designing brand identity: a comprehensive guide to the world of brands and br…
From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basi…
- Edition
- Sixth edition.
- ISBN/ISSN
- 9781119984818
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.8 WHE d
Personal branding for dummies
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Du…
- Edition
- 2nd Edition.
- ISBN/ISSN
- 9781118915554
- Collation
- xiv, 338 pages : illustrated ; 24 cm.
- Series Title
- --For dummies
- Call Number
- 650.1 CHR p
The brand gap: how to bridge the distance between business strategy and desig…
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
- Edition
- Rev. ed.
- ISBN/ISSN
- 0321348109
- Collation
- 194 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.8 NEU b
Bluetooth Security Attacks: Comparative Analysis, Attacks, and Countermeasures
Bluetooth technology has enjoyed tremendous success, and it's now employed in billions of devices for short-range wireless data and real-time audio or video transfer. In this book the authors provide an overview of Bluetooth security. They examine network vulnerabilities and provide a literature-review comparative analysis of recent security attacks. They analyze and explain related countermeas…
- Edition
- 1st ed. 2013.
- ISBN/ISSN
- 9783642406454
- Collation
- 1 online resource (VII, 93 pages 31 illustrations)
- Series Title
- -
- Call Number
- 005.73 HAA b
Advanced RFID systems, security, and applications
Features a comprehensive collection of research provided by leading experts in both academia and industries. This leading reference source provides state-of-the- art development on RFID and its contents will be of the upmost use to students and researchers at all levels as well as technologists, planners, and policy makers. RFID technology is progressing into a new phase of development.
- Edition
- -
- ISBN/ISSN
- 9781466620803
- Collation
- xix, 392 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 006.2 CHA a
Mastering Kali Linux wireless pentesting : test your wireless network's secur…
Kali Linux is a Debian-based Linux distribution designed for digital forensics and penetration testing. It gives access to a large collection of security-related tools for professional security testing - some of the major ones being Nmap, Aircrack-ng, Wireshark, and Metasploit. This book will take you on a journey where you will learn to master advanced tools and techniques to conduct wireless …
- Edition
- -
- ISBN/ISSN
- 9781785282850
- Collation
- 1 online resource (1 volume) : illustrations
- Series Title
- -
- Call Number
- 005.84 SAK m
802.11 wireless networks: security and analysis
Wireless communication has the advantage of mobility and obviates the need for cabling, but is inherently less secure and is subject to the heavy regulation of the radio frequency spectrum. Nevertheless, the allocation of unlicensed parts of the spectrum has facilitated the growth in wireless local area networks (WLANs). WLAN technology is progressing at a rapid pace, but the most widely accept…
- Edition
- -
- ISBN/ISSN
- 9781849962742 (alk.
- Collation
- xxi, 212 p. : ill. ; 24 cm.
- Series Title
- Computer communications and networks
- Call Number
- 004.68 HOL d
Wireless personal area networks: performance, interconnections and security w…
Wireless Personal Area Networks provides an in-depth analysis of the recent IEEE 802.15.4 standard for low data rate wireless personal area networks (LR-WPANs), including suggestions to improve performance and comparisons with the related 802.15.1 (Bluetooth) standard. It assesses the suitability of the standard for the development and deployment of wireless sensor networks as well as providing…
- Edition
- -
- ISBN/ISSN
- 9780470518472 (cloth
- Collation
- xxi, 313 p. ; 26 cm.
- Series Title
- Wiley series on wireless communications and mobile computing
- Call Number
- 621.384 MIS w
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