Understanding media: the extensions of man

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable r…

Mediating the message in the 21st century: a media sociology perspective

This book offers a theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet

Media sociology

Edition

-

ISBN/ISSN

9780415051101

Collation

1 online resource (138 pages) : illustrations

Series Title

-

Call Number

302.2 BAR m

Media & culture : mass communication in a digital age

Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media--and understanding how they fit together--can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital m…

Mass communication : living in a media world

Mass Communication: Living in a Media World" presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the medi…

Mass communications and media studies: an introduction

During a tumultuous period when financial speculation began rapidly to outpace industrial production and consumption, Victorian financial journalists commonly explained the instability of finance by criticizing its inherent artifice--drawing persistent attention to what they called "fictitious capital." In a shift that naturalized this artifice, this critique of fictitious capital virtually dis…

Dictionary of media and communication studies

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues t…

Communication as culture: essays on media and society

In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…

Social selling: techniques to influence buyers and changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.

Handbook of media management and economics

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…