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Mass communications and media studies: an introduction
During a tumultuous period when financial speculation began rapidly to outpace industrial production and consumption, Victorian financial journalists commonly explained the instability of finance by criticizing its inherent artifice--drawing persistent attention to what they called "fictitious capital." In a shift that naturalized this artifice, this critique of fictitious capital virtually dis…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781501329982
- Collation
- viii, 321pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 302.23 PAX m
Dictionary of media and communication studies
The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues t…
- Edition
- 9th ed
- ISBN/ISSN
- 9781628921489
- Collation
- xxvi, 373 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 302.203 WAT d
Communication as culture: essays on media and society
In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…
- Edition
- Rev. ed.
- ISBN/ISSN
- 9780415989756
- Collation
- xxvii, 205 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.23 CAR c
Social selling: techniques to influence buyers and changemakers
Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.
- Edition
- 2nd ed
- ISBN/ISSN
- 9781398607323
- Collation
- xiv, 314 page : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.85 HUG s
Handbook of media management and economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138729292
- Collation
- xix, 476 pages ; 27 cm.
- Series Title
- Media management and economics
- Call Number
- 302.23068 ALB h
Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
Social media management : using social media as a business instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …
- Edition
- 2nd ed
- ISBN/ISSN
- 9783030990930
- Collation
- 1 online resource (xxiii, 275 pages) : illustratio
- Series Title
- -
- Call Number
- 658.8 LOO s
Digital media law
Covering the latest legal updates and rulings, the second edition ofDigital Media Lawpresents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781118290729
- Collation
- xi, 404 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 343.73099 PAC d
Writing for journalists
Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools th…
- Edition
- 4th.ed
- ISBN/ISSN
- 9781000405484
- Collation
- 1 online resource : illustrations (black and white
- Series Title
- -
- Call Number
- 808.06607 SWA w
Mass media research :an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
- Edition
- 9th. Ed
- ISBN/ISSN
- 9781439083925
- Collation
- -
- Series Title
- -
- Call Number
- 302.230 72 WIM m
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