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Effective internal communication
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores how this is changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effecti…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749452650
- Collation
- xiv, 274 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- [KOM-LIB-87]
Basics of nonprofit publicity : winning strategies for news releases, press c…
Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
- Edition
- -
- ISBN/ISSN
- 9781118703977
- Collation
- 1 online resource (44 pages)
- Series Title
- -
- Call Number
- 658.048 STE b
The new PR toolkit: strategies for successful media relations
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
- Edition
- -
- ISBN/ISSN
- 9780130090256
- Collation
- xxv, 240 p. : ill. ; 24 cm.
- Series Title
- Financial Times Prentice Hall books
- Call Number
- 659.2 BRE n
The new rules of marketing & PR: how to use content marketing, podcasting, so…
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119651604
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.872 SCO n
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
Share this: the social media handbook for PR professionals
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …
- Edition
- -
- ISBN/ISSN
- 9781118404843
- Collation
- xiv, 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.202854678 WAD s
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…
- Edition
- -
- ISBN/ISSN
- 9781118119648
- Collation
- xxxii, 366 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.872 SCO n
ANALISIS STRATEGI MARKETING PUBLIC RELATIONS INDOSAT OOREDOO DALAM MEMBIDIK P…
Fokus penelitian ini adalah Strategi Marketing Public Relations Indosat Ooredoo dalam membidik pasar perempuan. Indosat Ooredoo merupakan salah satu penyedia jaringan telekomunikasi dengan sinyal yang kuat, jaringan yang luas, berbagai fitur yang menarik, serta memiliki pelanggan yang yang cukup banyak di Indonesia. Indosat Ooredoo selalu ingin meningkatkan pelayanan telekomunikasi yang efektif…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/17/237
Social media and public relations: fake friends and powerful publics
Public Relations Marketing Sales Business Money Social Media Internet Computers Technology for Communication Words Language Grammar Reference Studies Sciences Politics Finance Accounting Banking Development Ethics Law Economics Entrepreneurship Human Resources International Investments Securities Management Real Estate New Used Rental Textbooks Specialty Boutique Computer Science Algorithms Art…
- Edition
- 1 Edition.
- ISBN/ISSN
- 9780415856263
- Collation
- 224 pages ; 24 cm.
- Series Title
- Routledge new directions in public relations & communication research
- Call Number
- [KOM-LIB-194]
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