An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
Statistics for Managers Using Microsoft Excel features a more concise style for understanding statistical concept
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
Campbell Biology is the unsurpassed leader in introductory biology. The text's hallmark values - accuracy, currency, and passion for teaching and learning - have made it the most successful college introductory biology book for eight consecutive editions
This introductory text has been revised to reflect the changing dynamics of introductory biology. Emphasizing concepts over facts, it presents the dynamic processes at work in biology
The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch you to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps you develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for succ…
Jane B. Reece, Berkeley, California, Martha R. Taylor, Ithaca, New York, Eric J. Simon, New England College, Jean L. Dickey, Clemson University, Kelly Hogan, University of North Carolina, Chapel Hill.
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
The Handbook of Family Communication offers a comprehensive exploration and discussion of current research and theory on family interaction. Integrating the varying perspectives and issues addressed by family researchers, theorists, and practitioners, this volume offers a unique and timely view of family interaction and family relationships. With a synthesis of research on issues key to underst…