Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is…
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, andrnthe latest research technology tools. In addition, this communication research text places special emphasis on using li…
Comprising the most current scholarship from leading experts in the fields of gender and media studies, Gendered Transformationsoffers readers a new foundation from which to reexamine traditional perspectives on gender. Organized into sections concerning representational politics,rnembodied performance, and social constructions of reality, these essays explore a wide variety of concerns from a …
The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…