Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…

Advertising & IMC: principles & practice

Edition

9th ed

ISBN/ISSN

978-0-13-216364-4

Collation

-

Series Title

-

Call Number

[KOM-LIB-55]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …

Marketing Metaphoria:What Deep Metaphors Reveal About the Minds of Consumers

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don\'t understand their needs? Because marketers themselves don\'t think deeply about consumers\' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm\'s succ…

Cognitive Semantics and Scientific Knowledge : Case studies in the cognitiv…

Edition

-

ISBN/ISSN

1566–7774

Collation

-

Series Title

-

Call Number

[KOM-LIB-48]

ADVERTISING MEDIA PLANNING

Edition

7th Ed

ISBN/ISSN

978-0-07-173890-3

Collation

-

Series Title

-

Call Number

[KOM-LIB-40]

Measuring Innovation A New Perspective

Edition

-

ISBN/ISSN

978-92-64-05947-4

Collation

-

Series Title

-

Call Number

[KOM-LIB-38]

Innovating to Learn, Learning to Innovate

Edition

-

ISBN/ISSN

978-92-64-04797-6

Collation

-

Series Title

-

Call Number

[KOM-LIB-37]

Basics Advertising 02: Art Direction

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocatio…

Primer of public relations research

Edition

2nd.ed

ISBN/ISSN

9781593855956

Collation

-

Series Title

-

Call Number

[KOM-LIB-23]