Database Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals.
The purpose of the 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI 2013) is to bring together researchers, engineers and practitioners interested in the application of informatics to usher in new advances in the industrial engineering and management fields.
The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value
Get connected and improve outcomes with a more modern approach to project management Project Management 2. 0 tackles the new emerging approach and toolset for practicing project management in a virtual world
This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel se…
Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic th…
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes t…
Equipping you with a solid understanding of the core principles of IS and how it is practiced, the brief FUNDAMENTALS OF INFORMATION SYSTEMS, 8E covers the latest developments from the field and their impact on the rapidly changing role of today’s IS professional. A concise nine chapters, this streamlined book includes expansive coverage of mobile solutions, energy and environmental concerns,…
Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the real world and the relationship between various HR topics are interwoven throughout the text, giving students a thorough introduction to the field based on sound theoretical concepts and practice. The Fourteenth Edition reveals HR’s strate…