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Celebrity and power: fame in contemporary culture
Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are ex…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780816695621
- Collation
- lii, 290 pages ; 23 cm
- Series Title
- -
- Call Number
- 306.0973 MAR c
Internet celebrity: understanding fame online
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples …
- Edition
- First edition.
- ISBN/ISSN
- 9781787560765
- Collation
- xxii, 169 pages : illustrations ; 20 cm.
- Series Title
- SocietyNow
- Call Number
- 302.231 ABI i
Navigating disruption : media relations in the digital age
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this…
- Edition
- -
- ISBN/ISSN
- 9789814928120
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 302.23 BER n
On deadline: managing media relations
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781577664406
- Collation
- xvi, 240 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 HOW o
The Associated Press guide to news writing
The Associated Press Guide to News Writing, is the standard professional resource for both novice and experienced news writers. This practical handbook is the ideal writing style guide for all reporters, writers, editors, and English and journalism students. It covers all the essentials of good news writing, according to the styles and guidelines set forth by the Associated Press―with lively …
- Edition
- 4th. Ed.
- ISBN/ISSN
- 9780768943736
- Collation
- xii, 176 pages ; 23 cm
- Series Title
- -
- Call Number
- 323.445 CAP t
Basics Advertising 01: Copywriting
AVA Publishing SA, Switzerland, 2008. Paperback. Book Condition: New. 229 x 163 mm. Brand New Book with Free Worldwide Delivery. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts,…
- Edition
- -
- ISBN/ISSN
- 9782940373680
- Collation
- -
- Series Title
- -
- Call Number
- [KOM-LIB-18]
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
- Edition
- -
- ISBN/ISSN
- 9781787566194
- Collation
- xiv, 172 pages ; 21 cm
- Series Title
- -
- Call Number
- 659.2 WHA d
The art of diplomacy: how American negotiators reached historic agreements th…
Stuart E. Eizenstat, "The Art of Diplomacy: How American Negotiators Reached Historic Agreements That Changed the World"A riveting retelling of diplomatic history with praise from Bill Clinton, Hillary Clinton, Bertie Ahern (Ireland), Tony Blair (UK), Ehud Olmert (Israel), and more.“A magisterial tome on the international negotiations that shaped modern American history.... Grand in scope and…
- Edition
- -
- ISBN/ISSN
- 9781538168004
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 327.73 STU a
Management information systems : managing the digital firm
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students develops…
- Edition
- 17th ed.
- ISBN/ISSN
- 9781292403281
- Collation
- 1 v. (various pagings) : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658.403 801 1 LOU m
Research Methods for Business, An Indian Adaptation: A Skill-Building Approach
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data col…
- Edition
- 8th.ed.
- ISBN/ISSN
- 978-93-5424-492-6
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.0072 ROG r
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