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Principles of marketing
Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Streetwise complete publicity plans: how to create publicity that will spark …
There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention-and keep it
- Edition
- -
- ISBN/ISSN
- 1580627714
- Collation
- viii, 341 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BEC s
Financial accounting with International Financial Reporting Standards
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's fourth edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy,…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781119503408
- Collation
- xiii, 15 Chapter : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 657 WEY f
Introductory Mathematical Analysis for Business, Economics, and the Life and …
histitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. This book is ideal for one- ortwo-semester or two- or three-quarter courses covering topics in collegealgebra, finite mathematics, and calculus for students in business, economics,and the lif…
- Edition
- 14th ed.
- ISBN/ISSN
- 9781292413020
- Collation
- xvii, 822, [56] p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 515 HAE i
Business and society: stakeholders, ethics, public policy
This book highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business …
- Edition
- 14th ed
- ISBN/ISSN
- 9780078029479
- Collation
- xviii, 569 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.408 LAW b
Economics
Samuelson's text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be…
- Edition
- 19th ed.
- ISBN/ISSN
- 9780073511290
- Collation
- xxiv, 715 p. : ill. ; 26 cm.
- Series Title
- The McGraw-Hill series economics
- Call Number
- 330 SAM e
Principles of economics
Now you can master the principles of economics with the help of the most popular economics textbook trusted by students worldwide... Using a clear, inviting writing style, this book emphasizes only the material that helps you better understand the world and economy in which you live. You learn to become a more astute participant in today's economy with a strong understanding of both the potenti…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780357133705
- Collation
- 1 vol. (XXXI-816 p.) : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 330 MAN p
Economics, Global Edition
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For 2-semester principles of economics courses. An intuitive and grounded approach to economics Economics gets students to think like economists byincorporating the latest policy, data and dis…
- Edition
- 14th ed
- ISBN/ISSN
- 9781292433738
- Collation
- 1 online resource (865 pages)
- Series Title
- -
- Call Number
- 330 PAR e
Management
With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in acti…
- Edition
- 14th ed
- ISBN/ISSN
- 9781292215839
- Collation
- -
- Series Title
- 754 P ; 23 cm
- Call Number
- [MNJ-LIB-112]
Financial accounting: with international financial reporting standards
Illustration of Journalizing and PostingThe Trial Balance; Limitations of a Trial Balance; Locating Errors; Currency Signs and Underlining; A Look at U.S. GAAP; 3 Adjusting the Accounts; What Was Your Profit?: Cadbury; Accrual-Basis Accounting and Adjusting Entries; Fiscal and Calendar Years; Accrual- versus Cash-Basis Accounting; Recognizing Revenues and Expenses; The Need for Adjusting Entrie…
- Edition
- -
- ISBN/ISSN
- 9781119503408
- Collation
- 1 online resource (859 pages)
- Series Title
- -
- Call Number
- 657.021 8 WEY f
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