ntended primarily for undergraduate courses in Risk Management and Insurance, this text also provides practical content to current and aspiring industry professionals. Principles of Risk Management and Insurance is the market-leading text, focusing primarily on the consumers of insurance, and blending basic risk management and insurance principles with consumer considerations. The twelfth edi…
Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Co…
Database Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals.
The purpose of the 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI 2013) is to bring together researchers, engineers and practitioners interested in the application of informatics to usher in new advances in the industrial engineering and management fields.
The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value
Get connected and improve outcomes with a more modern approach to project management Project Management 2. 0 tackles the new emerging approach and toolset for practicing project management in a virtual world
This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel se…
Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic th…
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes t…