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Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
Online public relations : a practical guide to developing an online strategy …
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749449681
- Collation
- -
- Series Title
- -
- Call Number
- 659.202854678 PHI o
Business communication: building critical skills
Focus.Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century
- Edition
- 6th ed
- ISBN/ISSN
- 9780073403267
- Collation
- xxxvii, 545 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- [KOM-LIB-227]
Requirements Engineering
Using the latest research and driven by practical experience from industry, this book gives useful hints to practitioners on how to write and structure requirements. It will benefit those seeking to develop their knowledge of requirements engineering process
- Edition
- 4th.ed
- ISBN/ISSN
- 9783319610733
- Collation
- 1 online resource (XX, 239 pages 161 illustrations
- Series Title
- -
- Call Number
- 005.12 DIC r
Running an effective investor relations department: a comprehensive guide
Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providi…
- Edition
- -
- ISBN/ISSN
- 9780470630303
- Collation
- xiv, 253 p. ; 24 cm.
- Series Title
- Wiley corporate F & A
- Call Number
- [KOM-LIB-110]
The Politics of Leverage in international relations : name, shame, and sanction
This unique volume unpacks the concept and practice of naming and shaming by examining how governments, NGOs and international organisations attempt to change the behaviour of targeted actors through public exposure of violations of normative standards and legal commitments.
- Edition
- -
- ISBN/ISSN
- 9780230241152
- Collation
- xii, 251 pages ; 23 cm.
- Series Title
- -
- Call Number
- 327.1 POL
Introduction to Materials Science for Engineers
or a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It e…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780135650127
- Collation
- -
- Series Title
- -
- Call Number
- 620.11
Marketing: an introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15th Ed.
- ISBN/ISSN
- 9780137476459
- Collation
- xxiv, 676 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8
Communication technology update and fundamentals
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple--every two years, the book is completely rewritten to ensure that it contain…
- Edition
- 16th.ed
- ISBN/ISSN
- 9781138571365
- Collation
- 1 online resource (1 volume) : illustrations
- Series Title
- -
- Call Number
- 621.382 GRA c
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