The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Sociology, 15/e empowers students to see the world around them through a sociological lens, helping them better understand their own lives. The text is written to help students find and use the science of social behavior in everyday life. Author John Macionis takes students step-by-step through the theories and research that make up the discipline of sociology. This narrative, along with a glob…
Long awaited and densely argued, Goffman's monograph/album, reprinted from a professional journal, uses photographs - selected from random periodicals and "arranged with malice" - to illuminate how we recognize ourselves: what photographed gestures and postures signify about relationships and, more centrally, how they reflect learned gander expectations. Goffman has, of course, successfully scr…
For courses in experimental foods, food science, and related topics Preparing aspiring professionals with clearly written, in-depth scientific coverage of food and its safe preparation. Never before has food received so much attention. Today's news shines a spotlight on food, food science, and nutrition — beckoning today’s readers to an exciting career in this essential industry. Foods: …
Carl S. Warren, Professor Emeritus of Accounting, University of Georgia, Athens, James M. Reeve, Professor Emeritus of Accounting, University of Tennessee, Knoxville, Jonathan E. Duchac, Professor of Accounting, Wake Forrest University.
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theorie…
The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value