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Critical Theories of Mass Media: Then and Now

Author(s) : Paul A. Taylor - Jan LI. Har ris -

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Media & Culture An Introduction to Mass Communication

Author(s) : Richard Campbell - Christopher R. Martin - Bettina Fabos -

Edition : 8th ed

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Semiotics : theory and applications

Author(s) : Steven C. Hamel -

Edition :

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Public relations and the social web : using social media and Web 2.0 in communications

Author(s) : Rob Brown -

Edition :

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Online public relations : a practical guide to developing an online strategy in the world of social media

Author(s) : David Phillips - Philip Young -

Edition : 2nd ed

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Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Author(s) : Marieke K. De Mooij -

Edition : 2nd ed

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Advertising & IMC: principles & practice

Author(s) : Sandra Moriarty - Nancy Mitchell - William Wells -

Edition : 9th ed

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THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning, Research, and Buying

Author(s) : Helen Katz -

Edition : 2nd Ed

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Marketing Metaphoria:What Deep Metaphors Reveal About the Minds of Consumers

Author(s) : Gerald Zaltman - Lindsay H. Zaltman -

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Cognitive Semantics and Scientiﬁc Knowledge : Case studies in the cognitive science of science

Author(s) : András Kertész -

Edition :

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