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International Advertising Law: A Practical Global Guide
The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations.
- Edition
- -
- ISBN/ISSN
- 9781909416048
- Collation
- 511 pages ; 25 cm
- Series Title
- -
- Call Number
- 346.048 JOR i
Business ethics: concepts & cases
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Business Ethics Presents ideas without oversimplifying, while balancing ethical theory and managerial practice Business Ethics: Concepts and Cases(Subscrition), 8/e, is one of the most widely used texts on business eth…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780133832396
- Collation
- xii, 436 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- 174.4 VEL b
Corporate governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to …
- Edition
- 5th ed.
- ISBN/ISSN
- 9780470972595
- Collation
- xxix, 511 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 MON c
Business ethics: ethical decision making and cases
Using a managerial framework, [the authors] explain how ethics can be integrated into strategic business decisions. This framework provides an overview of the concepts, processes, mandatory, core, and voluntary practices associated with successful business ethics programs ... [The] primary goal ... is to enhance the awareness and the decision-making skills that students will need to make busine…
- Edition
- 10th ed
- ISBN/ISSN
- 9781285423715
- Collation
- xviii, 633 pages : color illustrations ; 25 cm
- Series Title
- -
- Call Number
- 174.4 FAR b
Economics of strategy
Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general p…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119042303
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4012 BES m
Starting out with programming logic and design
Starting Out with Programming Logic and Design, Third Edition, is a language-independent introductory programming book that orients students to programming concepts and logic without assuming any previous programming experience. In the successful, accessible style of Tony Gaddis' best-selling texts, useful examples and detail-oriented explanations allow students to become comfortable with funda…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780132805452
- Collation
- xxiii, 616 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in
- Series Title
- -
- Call Number
- 005.1 GAD s
C++: a beginner's guide
Essential skills made easy! Written by Herb Schildt, the world's leading programming author, this step-by-step book is ideal for first-time programmers or those new to C++. The modular approach of this series, including sample projects and progress checks, makes it easy to learn to use C++ at your own pace
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780072232158
- Collation
- xxii, 552 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 005.133 SCH c
Calculus: concepts and contexts
Discover the power of learning calculus with the intuitive, discovery based, problem-solving approach found in Stewart/Kokoska's CALCULUS: CONCEPTS AND CONTEXTS, 5th Edition. This easy-to-read, updated edition is designed using the latest learning principles to remove typical barriers to learning. The carefully planned, inclusive learning experience provides new guided, step-by-step explanation…
- Edition
- 5th.ed
- ISBN/ISSN
- 9780357632499
- Collation
- 1 volume (various pagings)
- Series Title
- -
- Call Number
- 515 STE c
Principles of electric circuits: conventional current
Principles of Electric Circuits: Conventional Current Version provides a uniquely clear introduction to fundamental circuit laws and components, using math only when needed for understanding. Floyd’s acclaimed coverage of troubleshooting – combined with exercises, examples, and illustrations – gives students the problem-solving experience they need to step outside the classroom and into a…
- Edition
- 10th ed
- ISBN/ISSN
- 9780134879482
- Collation
- xvi, 1008 pages : colored illustrations ; 27 cm
- Series Title
- -
- Call Number
- 621.319 2 FLO p
Linear algebra with applications
Contents: 1. Matrices andSystems of Equations 1.1 Systems of LinearEquations 1.2 Row Echelon Form 1.3 Matrix Arithmetic 1.4 Matrix Algebra 1.5 ElementaryMatrices 1.6 PartitionedMatrices MATLAB Exercises Chapter Test A — Trueor False Chapter Test B 2. Determinants 2.1 The Determinantof a Matrix 2.2 Properties ofDeterminants 2.3 Additional Topicsand Applications MATLAB Exercises Chapter Te…
- Edition
- 10th ed
- ISBN/ISSN
- 9781292354866
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 512.5 LEO l
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