Research methods for digital work and organization: investigating distributed…

Digital work is organizationally, interpretively, spatially and temporally complex. An array of innovative methodologies have begun to emerge to capture these activities, whether through re-purposing existing tools, devising entirely novel methods or mixing old and new. This book brings together some of these techniques in one volume as a sourcebook for management, business, organizational and …

Entrepreneurship in Technology for ASEAN

This edited book focuses on growth and entrepreneurial development in rapidly developing countries in Asia-Pacific region. The book synthesizes the scholarly papers and ideas presented at the 3rd International Conference on Managing the Asian Century, Kuala Lumpur, Malaysia in 2015. It accounts for that fact that entrepreneurs of today are focusing more on technology and that this is happening …

Technology and entrepreneurship education: adopting creative digital approach…

This contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching. It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. The book directly address…

Information Systems: A Manager's Guide to Harnessing Technology Version 7.0

Enhanced coverage of key topics, including artificial intelligence (AI), generative AI (GenAI), AI's promise, AI's risks and challenges, AI and ethics, the impact of AI on the semiconductor business, Internet of Things (IoT), robotics, 3D manufacturing, data analytics, new market players, updated discussions of existing market players, product and services innovations, social media platform evo…

Technology entrepreneurship: bringing innovation to the marketplace

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of busine…

Technology Entrepreneurship: Insights in New Technology-Based Firms, Research…

This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…

Management and information technology after digital transformation

With the widespread transformation of information into digital form throughout society - firms and organizations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addre…

Information technology for management: driving digital transformation to enha…

Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhan…

The advertising law guide: a friendly desktop reference for advertising profe…

This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.

Advertising law and ethics

Edition

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ISBN/ISSN

8175342702

Collation

xx, 414 pages : illustrations ; 25 cm

Series Title

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Call Number

346.048 SAW a