Digital marketing : foundations and strategy

Zahay/Labrecque/Reavey/Roberts' Digital marketing foundations and strategy, 5th edition provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to pro…

The innovator's DNA: mastering the five skills of disruptive innovators

Are you the next Steve Jobs?You could be as innovative and impactful—if you can change your behaviors to improve your creative impact.In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills ne…

The other side of innovation: solving the execution challenge

The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.

The Sage handbook of qualitative research

The substantially updated and revised Fifth Edition of this landmark handbook presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the future of qualitative research. The Fifth Edition contains 19 new cha…

Business research methods

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketin…

Making the team : a guide for managers

Gain inside insight to help team leaders and team members maximize their success in business. Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world. Every chapter of this edition contains new information, new research, updated examples, and more

The fifth discipline: the art and practice of the learning organization

An MIT Professor's pathbreaking book on building "learning organizations"--Corporations that overcome inherent obstacles to learning and develop dynamic ways to pinpoint the threats that face them and to recognize new opportunities. Not only is the learning organization a new source of competitive advantage, it also offers a marvelously empowering approach to work, one which promises that, as A…

Theory and Practice of Corporate Social Responsibility

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ISBN/ISSN

978-3-642-16461-3

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[KOM-LIB-73]

Responsible Leadership Systems : An Empirical Analysis of Integrating Corpora…

Edition

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ISBN/ISSN

978-3-8349-2386-8

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Series Title

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Call Number

[KOM-LIB-72]

Crisis management planning and execution

Crisis management planning refers to the methodology used by executives to respond to and manage a crisis and is an integral part of a business resumption plan. Crisis Management Planning and Execution explores in detail the concepts of crisis management planning, which involves a number of crises other than physical disaster. Defining the term crisis management plan, the book begins by explai…