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Crisis management: a diagnostic guide for improving your organization's crisi…
Drawing on a survey of Fortune 1,000 companies as well as interviews with over 500 managers with crisis management experience, this book gives managers--at all levels and in every department--the practical, hands-on tools they need to determine where their organization is vulnerable and where they are prepared, who will be affected, and what strategies will work best for managing a crisis when …
- Edition
- 1st ed.
- ISBN/ISSN
- 1555425631
- Collation
- xx, 139 p. : ill. ; 23 cm.
- Series Title
- The Jossey-Bass management series
- Call Number
- 658.4056 MIT c
Crisis management: planning for the inevitable
Includes material on "the Ohio Savings and Loan crisis, the Union Carbide/Bhopal crisis, the Procter and Gamble/Rely Tampon crisis, and the Johnson and Johnson/Tylenol crisis."
- Edition
- -
- ISBN/ISSN
- 0814458599
- Collation
- 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 FIN c
Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- -
- Call Number
- 659.2 DOW c
The personal MBA: master the art of business
Scaricato The Personal MBA: Master the Art of Business - PDFDrive.com Josh Kaufman About book Comments 0 / 0 La versione cartacea Tags A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxiii, 465 pages ; 22 cm
- Series Title
- -
- Call Number
- 650 KAU p
Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
Construction management
The construction professional has to be a "jack of all trades, and master of all." This text covers a wide range of subjects, reflecting the breadth of knowledge needed to understand the dynamics of this large and complex industry. This edition introduces extended coverage in the scheduling area to address more advanced and practice oriented procedures such as Start to Start, Finish to Finish, …
- Edition
- 4th ed.
- ISBN/ISSN
- 9780470447239
- Collation
- xii, 418 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [TSI-LIB-119]
The standard for project management and a guide to the project management bod…
The project management field has greatly evolved in response to emerging technologies, innovative methods, and fast-paced market changes. In line with this progress, The Standard for Project Management outlines 12 key principles, while the PMBOK® Guide is organized around eight core project performance domains
- Edition
- 7th.ed
- ISBN/ISSN
- 9781628256642
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 PRO s
Successful project management
Teach students how to work successfully in today's project management environment with Gido/Clements/Baker's SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling text details how to organize and manage project teams - from planning and scheduling to cost management. Revised chapters align with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers project constra…
- Edition
- 7th ed
- ISBN/ISSN
- 9781337116084
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
Crisis, issues and reputation management
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …
- Edition
- -
- ISBN/ISSN
- 9780749469924
- Collation
- xvi, 262 pages ; 23 cm
- Series Title
- -
- Call Number
- 659.2 GRI c
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