Thomas Pyzdek, Paul A. Keller.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies
Angela Dean, Daniel Voss.
Jacobs and Chase continue to lead the field of Operations Management with cutting edge up-to-date content, technology, and motivation. Now, in this Second Edition Jacobs and Chase focus on the core concepts of operations and supply management. This condensed text was constructed with sections on the four essential core areas—strategy, process management, supply chain management, and inventory…
As an educator and researcher in the field of algorithms for over two decades, I can unequivocally say that the Cormen et al book is the best textbook that I have ever seen on this subject. It offers an incisive, encyclopedic, and modern treatment of algorithms, and our department will continue to use it for teaching at both the graduate and undergraduate levels, as well as a reliable research …
Java Software Solutions teaches a foundation of programming techniques to foster well-designed object-oriented software. Heralded for its integration of small and large realistic examples, this worldwide best-selling text emphasizes building solid problem-solving and design skills to write high-quality programs. MyProgrammingLab, Pearson's new online homework and assessment tool, is available w…
Sandra Senft, Frederick Gallegos.
A major objective of this book is to fill the gap between traditional logic design principles and logic design/optimization techniques used in practice. Over the last two decades several techniques for computer-aided design and optimization of logic circuits have been developed. However, underlying theories of these techniques are inadequately covered or not covered at all in undergraduate text…