Technology entrepreneurship: bringing innovation to the marketplace

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of busine…

Technology Entrepreneurship: Insights in New Technology-Based Firms, Research…

This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…

Management and information technology after digital transformation

With the widespread transformation of information into digital form throughout society - firms and organizations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addre…

Information technology for management: driving digital transformation to enha…

Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhan…

The advertising law guide: a friendly desktop reference for advertising profe…

This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.

Advertising law and ethics

Edition

-

ISBN/ISSN

8175342702

Collation

xx, 414 pages : illustrations ; 25 cm

Series Title

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Call Number

346.048 SAW a

International Advertising Law: A Practical Global Guide

The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations.

Business ethics: concepts & cases

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Business Ethics Presents ideas without oversimplifying, while balancing ethical theory and managerial practice Business Ethics: Concepts and Cases(Subscrition), 8/e, is one of the most widely used texts on business eth…

Corporate governance

In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to …

Business ethics: ethical decision making and cases

Using a managerial framework, [the authors] explain how ethics can be integrated into strategic business decisions. This framework provides an overview of the concepts, processes, mandatory, core, and voluntary practices associated with successful business ethics programs ... [The] primary goal ... is to enhance the awareness and the decision-making skills that students will need to make busine…