Basic marketing: a global-managerial approach

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the author addresses the external factors that affect marketing decisions. This is followed by a disc…

Reputation management: the key to successful public relations and corporate c…

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…

Framing public life: perspectives on media and our understanding of the socia…

This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or ''frame,'' our social worlds and thus affect our public life. Embracing quali…

Business ethics: a stakeholders and issues management approach

thical decisions can be complicated, but ethics class doesn't have to be! BUSINESS ETHICS: STAKEHOLDER AND ISSUES MANAGEMENT APPROACH, Fifth Edition, helps students "get involved and be prepared, because ethics is everybody's business." This easy-to-follow guide addresses business ethics in a way you can understand. By using interesting, current, real-world examples and focusing on stakeholders…

Customer relationship management: how to turn a good business into a great one!

Edition

-

ISBN/ISSN

185418119X

Collation

230 p. : ill. ; 22 cm.

Series Title

-

Call Number

[KOM-LIB-144]

Customer relationship management : concepts and tools

and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, i…

Organizational behavior

Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills

Automation, production systems and computer-integrated manufacturing

*For advanced undergraduate/ *graduate-level courses in Automation, Production Systems, and Computer-Integrated Manufacturing. This exploration of the technical and engineering aspects of automated production systems provides the most advanced, comprehensive, and balanced coverage of the subject of any text on the market. It covers all the major cutting-edge technologies of production automatio…

Fundamentals of industrial instrumentation and process control

Edition

-

ISBN/ISSN

9780071466936

Collation

1 online resource (xiv, 322 p.) : ill.

Series Title

-

Call Number

[TIN-LIB-118]

Mobile computing: technology, applications, and service creation

Asoke K. Talukder, Roopa R. Yavagal.