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STRATEGI CLIENT SERVICE DEPARTMENT MENGELOLA HUBUNGAN DALAM KONTEKS KOMUNIKAS…
Salah satu peranan dari Departemen Client Service adalah melakukan pengelolaan hubungan dengan klien yang beragam latar belakangnya. Dalam melakukan pengelolaan hubungan tersebut agar dapat terjalin dengan baik, dibutuhkan strategi yang tepat. Untuk menciptakannya, maka perlu dilakukan pemahaman akan latar belakang budaya, dimulai dengan aspek mikro hingga makro yang dimiliki oleh klien dan per…
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- UB/EIS-KOM/15/047
EFEKTIVITAS SPECIAL EVENT JAKARTA KIDS DASH 2014 DALAM MENGUBAH POLA HIDUP SE…
Penelitian ini dilakukan untuk mengetahui efektivitas event Jakarta Kids Dash 2014 yang telah diselenggarakan oleh D&D Production, selaku pihak sports event management profesional di Jakarta. Event Jakarta Kids Dash ini merupakan event mandiri perdana yang diselenggarakan oleh D&D Production yang juga merupakan event lomba lari profesional khusus anak pada kategori usia tertentu yang pertama ka…
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- UB/EIS-KOM/15/054
ANALISIS NILAI CITRA NEGARA ASAL MEREK TRIUMPH MOTORCYCLES DALAM PROSES KEPUT…
Dalam mempertahankan eksistensi dan memperluas daerah pemasaran, sebuah merek akan melakukan upaya pemasaran internasional, terkadang dalam upaya tersebut, beberapa brand memiliki nilai tambah yang didukung oleh keunggulan negara asalnya. Penelitian ini bertujuan untuk menganalisis peran dari nilai Country of Origin atau negara asal yang dimiliki oleh Triumph Motorcycles dalam upaya pembentukan…
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- UB/EIS-KOM/15/072
ANALISIS STRATEGI PERIKLANAN AQUA DALAM MENGANTISIPASI PRODUK KOMPETITOR PURE…
Dalam penelitian tugas akhir ini penulis ingin memberikan gambaran mengenai penelitian yang telah dilakukan, di mana penelitian tersebut memiliki fokus pada perubahan strategi pemasaran AQUA setelah produk PUREIT, kompetitornya, dijual di pasar. Hal yang diteliti adalah bagaimana AQUA menggunakan iklan ATL dalam bagian dari strategi. Metodologi dalam penelitian ini adalah kualitatif deskriptif …
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- UB/EIS-KOM/15/028
International relations and the problem of difference
International Relations and the Problem of Difference has developed out of the sense that IR as a discipline does not assess the quality of cultural interactions that shape, and are shaped by, the changing structures and processes of the international system. In this work, the authors re-imagine IR as a uniquely placed site for the study of differences as organized explicitly around the explora…
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- 9780415946384
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- xii, 276 p. ; 24 cm.
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- Global horizons ; v. 1
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- [POL-LIB-529]
Introduction to communication studies
In the second edition of this introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. --From publishe…
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- 9780203134313
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- Studies in culture and communication
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- [KOM-LIB-168]
Communication technology update and fundamentals
New communication technologies are being introduced at an astonishing rate. Making sense of these technologies is increasingly difficult. Communication Technology Update and Fundamentals is the single best source for the latest developments, trends, and issues in communication technology. Featuring the fundamental framework along with the history and background of communication technologies, Co…
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- 9780240814759
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- [POL-LIB-448]
Reputation management: the key to successful public relations and corporate c…
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…
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- 9780415974714
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- xxiv, 432 p. : ill. ; 27 cm.
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- [KOM-LIB-147]
Mobile computing: technology, applications, and service creation
Asoke K. Talukder, Roopa R. Yavagal.
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- 9780071477338
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- xxiv, 668 p. : ill. ; 25 cm.
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- McGraw-Hill communications engineering series
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- [TIF-LIB-59]
Communication mosaics: an introduction to the field of communication
COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, Sixth Edition, combines the author's signature first-person narrative style and popular student commentaries with thoroughly up-to-date research, theories, and technological information to provide both an overview of the field and a practical guide you can immediately use to improve your personal, professional, and public com…
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- 6th ed.
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- 9780495794158
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- xxx, 396 p. : col. ill. ; 26 cm.
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- [KOM-LIB-136]
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