This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …
Thomas J. Montville, Karl R. Matthews, Kalmia E. Kniel.
Robert L. Shewfelt, Alicia Orta-Ramirez, Andrew D. Clarke.
R. Paul Singh, Dennis R. Heldman.
Climate Change is a collection of a number of papers as well as chapters about the science of the subject. This collection is meant to inflame and excite conversation among engineers, scientists, and society at large. It would serve as a catalyst for a three-credit course, as a relatively new engineering subject, for both engineering and nonengineering university students. As university educati…
This book presents the basic principles of chemistry in a quick and clear presentation. All introductory chemistry topics are discussed, as are some organic chemistry topics, which are necessary for a good foundation to understand engineering applications. Readers will find quick and clear explanations, and many solved problems for reference.
Progress in Environmental Engineering contains theoretical and experimental contributions on water purification, new concepts andmethods of wastewater treatment, and ecological problems in freshwater ecosystems. The issues dealt with in the book include:(i) Causes and control of activated sludge bulking and foaming(ii) e use of new support materials in activated sludge technology as a result of…
This bookshares the technical knowhow in the field of HSE management, as applied to oil and gas industries and explains concepts through a simple and straightforward approach. The first chapter highlights safety assurance and assessment, emphasizing need for safety