Jay B. Barney, The University of Utah, William S. Hesterly, The University of Utah.
Analysis for Financial Management, 10e presents standard techniques and modern developments in a practical and intuitive manner with an emphasis on the managerial applications of financial analysis. It is intended for non-financial managers and business students interested in the practice of financial management.
Kidwell's Financial Institutions 11th Edition presents a balanced introduction to the operation, mechanics, and structure of the U.S. financial system, emphasizing its institutions, markets, and financial instruments. The text discusses complex topics in a clear and concise fashion with an emphasis on "Real World" data, and people and event boxes, as well as personal finance examples to help r…
Maintaining the clear, approachable writing style characteristic of author Karen Timberlake, Basic Chemistry , Fourth Edition, adds to its suite of problem-solving tools and techniques necessary for success in chemistry. Engaging new features such as end-of-section Math Practice problems, video tutorials and Math Review Modules allow readers to practice and master quantitative skills. Popular f…
CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supporte…
Seeing Sociology in your Everyday Life Macionis empowers students to understand the world around them through a sociological lens, so they can better understand sociology and their own lives. Sociology, 14th edition is written to help students find and use sociology in everyday life. With a complete theoretical framework and a global perspective, Sociology offers students an accessible and rel…
MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers …
The concepts have been explained in lucid manner which is of great value to students at undergraduate and postgraduate levels. It is a true asset for faculty and the research workers