The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …
Tugas Akhir ini membahas pengembangan Business Plan suatu usaha Event Organizer. Strategi yang digunakan adalah dengan memanfaatkan teman disekeliling kita untuk dapat menekan biaya produksi. Kata Kunci : Event Organizer, Strategi Pertemanan, Business Plan