David L. Kurtz.
"This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy - including licensing strategy - are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business o…
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also use…
Praise for Dynamic Strategy-Making. "An astonishingly timely, hopeful, and important book that recasts and freshly imagines strategy-making and integrates theory with practice in the field of strategic management. A must-read for all those who want to learn more about the future of strategy practice and become more skillful at it."--Warren Bennis, Distinguished Professor of Business, University…
Details the latest innovations in purchasing and supply management, and the trend in purchasing departments from reactive to proactive status. Case studies show how to add value at the four key stages, how to determine what to buy, and how to integrate the purchasing function with TQM.