The business start-up kit

An indispensable how-to guide from the small business columnist for USAToday.com. Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Steven D. Strauss, one of the nation’s foremost authorities on small busin…

Business ethics: a stakeholders and issues management approach

thical decisions can be complicated, but ethics class doesn't have to be! BUSINESS ETHICS: STAKEHOLDER AND ISSUES MANAGEMENT APPROACH, Fifth Edition, helps students "get involved and be prepared, because ethics is everybody's business." This easy-to-follow guide addresses business ethics in a way you can understand. By using interesting, current, real-world examples and focusing on stakeholders…

Risk issues and crisis management in public relations: a casebook of best pra…

The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corp…

The art of the strategist: 10 essential principles for leading your company t…

"The Art of the Strategist" shows clearly how superior strategy trumps other factors in almost every competitive arena. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist", presents the timeless lessons of: Commitment to objectives; Seizing and maintaining initiative; Economizat…

The handbook of communication and corporate reputation

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing…

The art of product design: changing the way companies that make things work

Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sal…

Strategic planning for dummies

by Erica Olson.

Big data computing

Due to market forces and technological evolution, Big Data computing is developing at an increasing rate. A wide variety of novel approaches and tools have emerged to tackle the challenges of Big Data, creating both more opportunities and more challenges for students and professionals in the field of data computation and analysis.

International Rountable Discussion on The Neutral Technology in the Indonesi…

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The handbook of global companies

edited by John Mikler.