Strategies and tools for corporate blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…

Organizational communication: approaches and processes. 7th.ed

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand

Implementing enterprise risk management: case studies and best practices

Overcome ERM implementation challenges by taking cues from leading global organizations Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of…

Soft power: the means to success in world politics

Edition

1st ed.

ISBN/ISSN

1586482254

Collation

xvi, 191 p. : ill. ; 25 cm.

Series Title

-

Call Number

[POL-LIB-89]

Business communication: building critical skills

Edition

6th ed. Canadian Edition

ISBN/ISSN

9780073403151

Collation

xxxi, 575 p. : ill. (chiefly col.) ; 28 cm.

Series Title

-

Call Number

651.7 Loc b

Spreadable media: creating value and meaning in a networked culture

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…

Potret Pendidikan tinggi di masa Covid-19

Edition

-

ISBN/ISSN

9786029290240

Collation

ix, 353 hlm.; 22 cm.

Series Title

-

Call Number

378.1809598 KEM p

Memahami untuk membasmi: Panduan unutk memahami Tindak Pidana Kurupsi

Menjadi lebih memahami pengertian korupsi bukan sesuatu yang mudah. Berdasarkan Undang-Undang Nomor 31 tahun 1999 jo. Undang-Undang Nomor 20 tahun 2001 tentang Pemberantasan Tindak Korupsi, kebiasaan berperilaku koruptif yang selama ini dianggap sebagai hal yang wajar dan lumrah dapat dinyatakan sebagai tindak pidana korupsi. Seperti gratifikasi (pemberian hadiah) kepada penyelenggara negara da…

The ethical organisation : ethical theory and corporate behaviour

Analyses business issues and problems through an exposition and application of applied ethical theories. It incorporates recent papers and European case-studies

The geopolitics of governance: the impact of contrasting philosophies

With both enterprise and society in mind, this book explores the governance impact on both the structure of organisation and performance of organisation