MIX Marketing Communications

Edition

-

ISBN/ISSN

9772339186304

Collation

-

Series Title

-

Call Number

MJL-MIX-001

Services Marketing People, Technology, Strategy

Edition

7th. Ed.

ISBN/ISSN

978-0-13-610721-7

Collation

-

Series Title

-

Call Number

[MNJ-LIB-84]

MEMBANGUN LOYALITAS PELANGGAN SALON MUSLIMAH MELALUI SERVICE PERSONAL VALUE D…

Penelitian ini bertujuan untuk menguji model pengaruh antara service personal value, kepuasan pelanggan, dan loyalitas pelanggan. Penelitian menggunakan desain potong lintang dengan teknik convinience sampling. Data diambil melalui penyebaran kuesioner langsung kepada 250 responden yang telah menjadi pelanggan salon muslimah yang berada di kota Depok minimal 1 bulan. Instrumen dinyatakan valid …

Marketing research

Edition

7th ed

ISBN/ISSN

9780133074676

Collation

xxix, 459 pages : illustrations ; 26 cm

Series Title

-

Call Number

[MNJ-LIB-80]

Marketing: the core

Marketing: The Core 6e meets the needs of a wide spectrum of faculty—from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's in…

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultur…

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedi…

Sports marketing: a strategic perspective

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to imp…

Shiny objects marketing: using simple human instincts to make your brand irre…

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic th…

BrandDigital: simple ways top brands succeed in the digital world

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that…

Integrated advertising, promotion, and marketing communications

Edition

Seventh edition, global edition

ISBN/ISSN

9781292093635

Collation

496 pages : illustrations ; 28 cm

Series Title

-

Call Number

[KOM-LIB-186]