Consumer insight:how to use data and market research to get closer to your cu…

Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on

Handbook of ethnography

Ethnography is one of the chief research methods in sociology, anthropology and other cognate disciplines in the social sciences. This Handbook provides an unparalleled critical guide to its principles and practice. The result is a landmark work in the field which draws on the expertise of an internationally renowned group of interdisciplinary scholars. The Handbook provides readers with a one-…

Ethnography: principles in practice

Now in its third edition this leading introduction to ethnography has been thoroughly updated and substantially rewritten. It offers a systematic introduction to ethnographic principles and practice. New material covers the use of visual and virtual research methods, hypermedia software and the issue of ethical regulation. There is also a new prologue and epilogue. The authors argue that ethnog…

Digital marketing strategy: an integrated approach to online marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

Waste management practices: municipal, hazardous, and industrial

A practical guide for the identification and management of a range of hazardous wastes, Waste Management Practices: Municipal, Hazardous, and Industrial integrates technical information including chemistry, microbiology, and engineering, with current regulations. Emphasizing basic environmental science and related technical fields, the book is an introductory manual for waste management as mand…

Project management: achieving competitive advantage

Description: For courses in project management. Project Management Fundamentals with Broad Applications In its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Managem…

Industrial pollution prevention

Edition

-

ISBN/ISSN

9783662031124

Collation

xiv, 428 p. : ill. ; 25 cm.

Series Title

Environmental engineering (Berlin, Germany)

Call Number

[TLK-LIB-87]

Creating value: the theory and practice of marketing semiotics research

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineff…

Communication mosaics: an introduction to the field of communication

Edition

7th ed

ISBN/ISSN

9780840028181

Collation

xxvi, 374 pages : colored illustrations ; 26 cm

Series Title

-

Call Number

[KOM-LIB-216]

Interpersonal communication: everyday encounters

Helping you find your voice, INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 8e helps you build the skills you need to become a more effective communicator. Award-winning author Julia T. Wood incorporates the latest communication research as she presents a pragmatic introduction to the concepts, principles, and skills of interpersonal communication. Reflecting her expertise in gender and soci…