The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Get connected and improve outcomes with a more modern approach to project management Project Management 2. 0 tackles the new emerging approach and toolset for practicing project management in a virtual world
This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel se…
Economics and Business School, Telkom University in 2015 is held a 6th Seminar & Conference on Business & Technology in ICT Industry (SCBTII). The theme of this year is "Managing Business for Smart Economy". This event is the second year for the Conference where the speakers assembled for the dissemination of research results and their thoughts related to the field of management and the ICT …
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to imp…
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Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives – both financially and personally. No other skill wil…
Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and, within the latter category, between theory-testing and theory-building. It describes …
While grounded in solid business communication fundamentals, this paperback takes a workplace activity orientation which helps students connect what they learn to what they do or will do on the job.