Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Co…
The one-stop resource for IFRS interpretation and application, updated for 2017 Wiley IFRS 2017 offers a complete resource for the interpretation and application of the latest International Financial Reporting Standards (IFRS) as outlined by the International Accounting Standards Board (IASB)
Jerry J. Weygandt PhD, CPA, University of Wisconsin--Madison, Madison, Wisconsin, Paul D. Kimmel, PhD, CPA, University of Wisconsin--Milwaukee, Milwaukee, Wisconsin, Donald E. Kieso, PhD, CPA, Northern Illinois University, DeKalb, Illinois.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Get connected and improve outcomes with a more modern approach to project management Project Management 2. 0 tackles the new emerging approach and toolset for practicing project management in a virtual world
This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel se…
Economics and Business School, Telkom University in 2015 is held a 6th Seminar & Conference on Business & Technology in ICT Industry (SCBTII). The theme of this year is "Managing Business for Smart Economy". This event is the second year for the Conference where the speakers assembled for the dissemination of research results and their thoughts related to the field of management and the ICT …
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to imp…
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