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Creative thinkering: putting your imagination to work
Shows readers how to liberate thinking and expand imagination by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind.
- Edition
- -
- ISBN/ISSN
- 9781608680245
- Collation
- xxi, 232 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 153.35 MIC c
Journalism: who, what, when, where, why, and how
Journalism: Who, What, When, Where, Why and How is a comprehensive introduction to the field, covering how news is produced and delivered, how news organizations work, and how audiences react to and interact with the news media. For students preparing for a career in journalism, the text describes the range of job possibilities in the field and offers practical, basic instruction in the fundame…
- Edition
- -
- ISBN/ISSN
- 9780205372041
- Collation
- xxiii, 504 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 070.4 STO j
Statistics for the behavioral and social sciences
The fifth edition of Statistics for the Behavioral and Social Sciences builds off an already well-established approach - emphasizing the intuitive, deemphasizing the mathematical, and explaining everything in direct, simple language - but also goes beyond these principles to further student understanding. By using definitional formulas to emphasize the concepts of statistics, rather than rote m…
- Edition
- 5th ed
- ISBN/ISSN
- 9781292023045
- Collation
- -
- Series Title
- -
- Call Number
- 300.15195 ARO s
A first look at communication theory
he tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit o…
- Edition
- 10th ed
- ISBN/ISSN
- 9781259913785
- Collation
- xvi, 475, A-7, E-24, C-1, I-28 pages : illustratio
- Series Title
- -
- Call Number
- 302.201 GRI f
Advertising & IMC: principles & practice
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…
- Edition
- 11th ed
- ISBN/ISSN
- 9780134480435
- Collation
- xxx, 634 pages ; 29 cm
- Series Title
- -
- Call Number
- 659.1 MOR a
Essentials of entrepreneurship and small business management
For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Managemen…
- Edition
- 9th.ed
- ISBN/ISSN
- 9780134741086
- Collation
- xxiv, 803 pages : illustrations some color ; 27 cm
- Series Title
- -
- Call Number
- 658.022 SCA
International business: environments and operations 17th.ed Global Edition
For courses in international business A study of international business through integrated theory and practice Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examp…
- Edition
- 17th.ed Global Edition
- ISBN/ISSN
- 9781292403274
- Collation
- 1 Online-Ressource
- Series Title
- -
- Call Number
- 658.18 DAN i
Marketing Management, 16th Global Edition
The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
- Edition
- -
- ISBN/ISSN
- 9781292404813
- Collation
- 605 pages : illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Practicing leadership: principles and applications
One piece of a puzzle on its own is meaningless. But when all the pieces come together, a picture takes shape, and the puzzle makes sense. The same is true in studying leadership. If you try to learn leadership by only looking at a single theory or approach, you only get one piece of the overall picture. That's why Practicing Leadership, Third Edition features contributions from a variety of…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780470728796
- Collation
- xvi, 230 pages : illustrations
- Series Title
- -
- Call Number
- 658.4092 SHR p
Financial statement fraud: prevention and detection
Practical examples, sample reports, best practices and recommendations to help you deter, detect, and prevent financial statement fraudFinancial statement fraud (FSF) continues to be a major challenge for organizations worldwide. Financial Statement Fraud: Prevention and Detection, Second Edition is a superior reference providing you with an up-to-date understanding of financial statement fraud…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780470455708
- Collation
- xix, 332 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 657.3 REZ f
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