This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…
This contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching. It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. The book directly address…
Enhanced coverage of key topics, including artificial intelligence (AI), generative AI (GenAI), AI's promise, AI's risks and challenges, AI and ethics, the impact of AI on the semiconductor business, Internet of Things (IoT), robotics, 3D manufacturing, data analytics, new market players, updated discussions of existing market players, product and services innovations, social media platform evo…
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…
With the widespread transformation of information into digital form throughout society - firms and organizations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addre…
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple--every two years, the book is completely rewritten to ensure that it contain…
Fluency with Information Technology: Skills, Concepts, and Capabilitiesequips readers who are already familiar with computers, the Internet, and the World Wide Web with a deeper understanding of the broad capabilities of technology. Through a project-oriented learning approach that uses examples and realistic problem-solving scenarios, Larry Snyder teaches readers to navigate information techno…
Emerging technologies hold great promise but also pose major challenges to global politics, national and international security, human dignity and human destiny. This book examines the latest innovations, key trends and geopolitical and human implications of emerging strategic technologies such as Biotechnology, Nanotechnology and Artificial Intelligence. The potential use and misuse of these t…