Driving digital strategy: a guide to reimagining your business

Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its bu…

The digital transformation playbook: rethink your business for the digital age

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia …

Global political economy: understanding the international economic order

This book is the eagerly awaited successor to Robert Gilpin's 1987 The Political Economy of International Relations, the classic statement of the field of international political economy that continues to command the attention of students, researchers, and policymakers. The world economy and political system have changed dramatically since the 1987 book was published. The end of the Cold War ha…

101 design methods: a structured approach for driving innovation in your orga…

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject,101 Design Methodsapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and research…

Journalism 2.0 : how to survive and thrive : a digital literacy guide for the…

Edition

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ISBN/ISSN

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Collation

128 pages : illustrations ; 23 cm

Series Title

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Call Number

[KOM-LIB-196]

Communication technology update and fundamentals

New communication technologies are being introduced at an astonishing rate. Making sense of these technologies is increasingly difficult. Communication Technology Update and Fundamentals is the single best source for the latest developments, trends, and issues in communication technology. Featuring the fundamental framework along with the history and background of communication technologies, Co…

The management of technology and innovation: a strategic approach

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and rea…

Technological know-how, organizational capabilities, and strategic management…

"This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy - including licensing strategy - are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business o…

The business of projects : managing innovation in complex products and systems

"The Business of Projects breaks new ground by showing how leading businesses create and implement projects to drive strategy and innovation. Projects are used to coordinate activities with customers and suppliers and ensure that organisations become more dynamic and adaptable. This book extends the resource-based view of the firm to focus on the business lessons learned from the design and pro…

Strategy in transition

The bursting of the 'dotcom bubble' and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines. Comprising a series of outstanding contributions by experts in the field, the coll…