Understanding Communication Research Methods: A Theoretical and Practical App…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

Media and Communication Research Methods

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…

Global Supply Chain and Operations Management: A Decision-Oriented Introducti…

The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It focuses on operational roles within networks and presents the quantitative and organizational methods needed to plan and control the material, information, and financial flows in supply chains. Each chapter begins with…

Marketing research

Edition

11th ed.

ISBN/ISSN

9781118156636

Collation

xvii, 741 p. : ill. ; 27 cm.

Series Title

-

Call Number

658.8 AAK m

Advances in autoethnography and narrative inquiry: reflections on the legacy …

This book explores the substantive, field-defining and paradigm-changing work of Arthur Bochner and Carolyn Ellis. Scholars show through their writing and storytelling the influence of the work of Bochner and Ellis on both the field of autoethnography, and their individual research. Individually and collectively, Bochner's and Ellis' legacy extends beyond their home disciplines of communication…

Educational research: quantitative, qualitative, and mixed approaches

Educational Research: Quantitative, Qualitative, and Mixed Approaches by R. Burke Johnson and Larry Christensen offers a comprehensive, easily digestible introduction to research methods for undergraduate and graduate students. Readers will develop an understanding of the multiple research methods and strategies used in education and related fields, including how to read and critically evaluate…

Industrial reliability and safety engineering: applications and practices

This book addresses the reliability, risk, and safety issues of real industrial systems with application of the latest reliability and risk-based modeling. Related topics such as maintenance decision-making and risk and safety modeling are also addressed with the implementation of decision-making techniques. The book provides real-life studies on industrial operations along with solutions. It d…

Doing Qualitative Research in Politics: Integrating Theory Building and Polic…

This volume offers unique perspectives on how to engage in methods of inquiry in Political Science. Applying the debate in the field over the validity of qualitative methods, the authors illustrate how various methodological approaches are both rigorous and empirically rich. Each of the chapters consists of a particular methodological approach that offers useful insight into pressing political …

Designing and conducting mixed methods research

A practical, how-to guide to designing mixed methods studies Combining the latest thinking about mixed methods research designs with practical, step-by-step guidance, the Second Edition of Designing and Conducting Mixed Methods Research now covers six major mixed methods designs. Authors John W. Creswell and Vicki L. Plano Clark walk readers through the entire research process, from formulat…

Mass media research :an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life