The balanced scorecard: translating strategy into action

Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achievin…

The other side of innovation: solving the execution challenge

The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.

Economics of strategy

Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general p…

Platform revolution: how networked markets are transforming the economy and h…

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value

Strategic market management

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are…

Political Campaign Planning Manual A Step-by-Step Guide to Wining Elections

The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide. Since its founding in 1983, NDI and its local partners have worked to establish and advance democratic institutions and practices by building political and civic organizations, safeguarding elections, and promoting citizen participation, openness …

Strategic management : concepts and cases : a competative advantage approach

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In today's economy, gaining and susta…

The management of construction: a project life cycle approach

The book addresses each stage of the construction project from conception to completion, giving a perspective on the whole life cycle - an angle that is often missing from textbooks. The author also balances engineering concerns with the human resource and personal aspects of construction management that are so important to the successful outcome of a project.

Strategic brand management

Edition

2nd ed

ISBN/ISSN

9781936572298

Collation

viii, 207 pages : illustrations (some color) ; 24

Series Title

-

Call Number

658.5 CHE s

Strategic management in the media

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…