Consumer Behavior: Buying, Having, and Being, Global Edition.

Edition

12th ed

ISBN/ISSN

9781292153100

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-217]

Predictive analytics and data mining: concepts and practice with RapidMiner

Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid…

Consumer behaviour: a European outlook

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

The human brand: how we relate to people, products, and companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…

Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and…

Understanding Consumers of Food Products

Presents an analysis of the key drivers of consumer food choices. This book examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. It discusses public health and methods to change consumers' preferences for unhealthy foods

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…