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Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Practical ethnography: a guide to doing ethnography in the private sector
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors exp…
- Edition
- -
- ISBN/ISSN
- 9781611323894
- Collation
- 210 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 301.072 LAD p
Entrepreneurship
ntrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity t…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780470450376
- Collation
- xviii, 613 p. : ill., map ; 26 cm
- Series Title
- -
- Call Number
- [MNJ-LIB-08]
Excel VBA programming for dummies
Find out what Excel is capable of with this step-by-step guide to VBA. Short of changing the tires on your car, Microsoft Excel can do pretty much anything. And the possibilities are even more endless when you learn to program with Excel Visual Basic for Applications (VBA). Regardless of your familiarity with Excel VBA, Excel VBA Programming For Dummies can enhance your experience with the popu…
- Edition
- 6th.
- ISBN/ISSN
- 9781119843078
- Collation
- xiv, 416 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 005.54 WAL e
Excel VBA programming for dummies
To take Excel to the next level, you need to understand and implement the power of Visual Basic for Applications (VBA). Excel VBA Programming For Dummies introduces you to a wide array of new Excel options, beginning with the most important tools and operations for the Visual Basic Editor. Inside, you'll find an overview of the essential elements and concepts for programming with Excel. In no t…
- Edition
- 5th edition.
- ISBN/ISSN
- 9781119518174
- Collation
- xiv, 398 pages : illustrations ; 24 cm.
- Series Title
- --For dummies
- Call Number
- 005.54 ALE e
Essentials of entrepreneurship and small business management
For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Managemen…
- Edition
- 9th.ed
- ISBN/ISSN
- 9780134741086
- Collation
- xxiv, 803 pages : illustrations some color ; 27 cm
- Series Title
- -
- Call Number
- 658.022 SCA
International business: environments and operations 17th.ed Global Edition
For courses in international business A study of international business through integrated theory and practice Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examp…
- Edition
- 17th.ed Global Edition
- ISBN/ISSN
- 9781292403274
- Collation
- 1 Online-Ressource
- Series Title
- -
- Call Number
- 658.18 DAN i
Bids, tenders & proposals: winning business through best practice
A practical guide to winning contracts and funding, this fully updated fifth edition covers the new 2015 EU regulations for bids, proposals, and tenders. The book includes a new chapter on bidding for public (government) sector contracts in Britain, the rest of Europe, and international markets, as well as current information resources for contract resources, electronic tendering, and bidding f…
- Edition
- 5th ed
- ISBN/ISSN
- 9780749474843
- Collation
- viii, 245 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.152 24 LEW b
Strategies and tools for corporate blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
- Edition
- -
- ISBN/ISSN
- 9780750684163
- Collation
- xvi, 224 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-140]
Implementing enterprise risk management: case studies and best practices
Overcome ERM implementation challenges by taking cues from leading global organizations Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of…
- Edition
- -
- ISBN/ISSN
- 9781118691960
- Collation
- xiii, 673 pages : illustrations ; 27 cm.
- Series Title
- Robert W. Kolb series in finance
- Call Number
- [MM-LIB-006]
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