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Subject : "Advertising"
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Managing corporate social responsibility: a communication approach

Author(s) : Coombs, W. Timothy. - Holladay, Sherry J. -
Edition :

Advertising and promotion: an integrated marketing communications perspective

Author(s) : Belch, George E. (George Edward) - Belch, Michael A. -
Edition : 11th.ed

Creative Strategy in Advertising

Author(s) : Bonnie L. Drewniany - A. Jerome Jewler -
Edition : 9th Ed
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