Supply chain management : strategy, planning, and operation

Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.

Logistics & supply chain management

Logistic efficiency and effective supply chain management gives you a competitive advantage by delivering both cost reduction and service enhancement. This book is the unbeatable bestselling guide on how to get it right. New edition fully updated with 4 new chapters on current topics such as sustainability, outsourcing and product design.• The current edition (9780273681762) has sold over 30,…

Matching supply with demand: an introduction to operations management

Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 3e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indi…

Marketing Management

Edition

15th ed

ISBN/ISSN

9781292092621

Collation

-

Series Title

-

Call Number

[MNJ-LIB-91]

Judgment in managerial decision making

Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, this 8th edition gives students the opportunity to understand their own decision-ma…

Project management: achieving competitive advantage

Description: For courses in project management. Project Management Fundamentals with Broad Applications In its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Managem…

Handbook of media branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …

Construction project management: a practical guide to field construction mana…

A thoroughly updated edition of the classic guide to project management of construction projects For more than thirty years, Construction Project Management has been considered the preeminent guide to all aspects of the construction project management process, including the Critical Path Method (CPM) of project scheduling, and much more. Now in its Sixth Edition, it continues to provide a solid…

Portfolio construction and analytics

Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a variety of areas, and this guide provides the perspective of data ma…

Construction project scheduling and control

Bad scheduling can doom a construction project from the start Construction Project Scheduling and Control provides a comprehensive examination of the analytical methods used to devise a reasonable, efficient, and successful schedule for construction projects of all sizes.