Working the crowd: social media marketing for business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networ…

Mass media : coverage, objectivity, and changes

Edition

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ISBN/ISSN

978-1-62100-142-3

Collation

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Series Title

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Call Number

[KOM-LIB-63]

Critical Theories of Mass Media: Then and Now

Edition

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ISBN/ISSN

9780335218110

Collation

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Series Title

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Call Number

[KOM-LIB-62]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …

A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

CRITICAL READINGS : MEDIA AND GENDER

Edition

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ISBN/ISSN

0 335 21097 X

Collation

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Series Title

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Call Number

[KOM-LIB-03]